Closing the deal is the next step. That is to say, getting that engaged couple to sign the contract and choose you as their wedding vendor. The team at I Said Yes! has been hearing the following statement from many Orlando wedding professionals, “We are getting so many inquiries, but they are slow to close/sign/commit.” For this reason, we suggest getting face to face with your potential clients and close the deal.
face to face interaction
Buying decisions are emotional. Especially wedding buying decisions. Particularly now, as couples have waited and waited to have their perfect wedding day. Because we know these are emotional decisions, it’s important that a personal connection is made between the vendor and the engaged couple. These connections are easier when you are face to face. As a result you see smiles, or happy tears, or hesitancy in your couples. Then you can react and respond accordingly. In the same vein, your potential client sees your passion in your face and your mannerisms. Further, you are displaying examples of your work, which couples can physically touch, smell, taste and try out. For example, rentals, photo booths, florals, and cake and catering samples. Subsequently you begin to make a personal and emotional connection. Also they have, in person, viewed your product or service. In turn, making it easier for you to make the client fall in love with you as their next wedding professional.
Summer is for Closing The Deal
The I Said Yes! team has been producing wedding expos for years and one thing we have learned is that summer is for closers. That is to say couples are more prepared. Consider this, engagement season is November through Valentines Day. So when you see these couples in January, February, March they are all giddy and excited, but they are not informed or prepared to make decisions. Your involvement in winter and spring wedding shows is your first opportunity to be first of mind and provide them with researchable information. By the time summer wedding expos come around, couples have settled down and gotten serious about the planning. Generally speaking, they are now ready to sign and close the deal. By attending a wedding show in the summer you can take advantage of a number of ways to help your couples choose you.
Take Advantage Of The Show
For most wedding expos, you should receive a vendor badge to share on your social pages, website and emails. Often it also includes a code for discounted or free tickets. USE IT. That is to say, use it to your advantage. Send an email to all of your pending clients with the vendor badge or code for tickets. Include a note that says you will be there and you would love to have them stop by your booth. Certainly include that you are running a show day only special if they sign their contract that day. Now prepare for your couples. Create an amazing booth that shows off your style, professionalism and creativity. Allow those couples to see you interacting with other show attendees, again seeing your passion for what you do. Lastly, be sure you have contracts available to hand to your potential clients. Therefore, if they have decided that you are the perfect wedding vendor, they can sign now. Remember, you are offering a show special to help entice them to sign. Above all smile big, you are closing the deal.
Learn more about the summer and other I Said Yes! Wedding Shows and I DOs and BREWS events.
Read more Wedding Pros Blogs.
Photos in blog by Press Play Entertainment.