Yes, you are a salesperson. In fact, you are the best sales person for your business! And why is that? Because you are the person who is the most passionate about it.
As an owner operator of a small wedding business (or even as the member of a large company), you have to sell your product or services. In turn it will grow your business, put more events on your calendar and money in your pocket. Of course there are many blogs, articles and courses out there to help you be successful. And recently in our perusal of the internet on this topic, we found a great blog by Hubspot. Thus we had to share some of our favorite highlights.
You're not being pushy
Look, I’ve been in sales for 25+ years and I understand what you are thinking…”I feel like I’m being too pushy”. I know you are worried that you called too much, or emailed too much. No doubt you are taking their lack of response as a negative. In some instances, that is true. However, let’s put you on the other side of those emails, calls and texts.
Here’s the scenario – you are looking to get your roof re-done. First, you research different companies and kinds of roofs. Second, you request information through a roofing company website, or two. Next, you start to receive emails and phone calls from the roofing companies you contacted. Meanwhile, you aren’t ready to make the decision. Consequently because you are waiting on your tax refund (aren’t we all). Therefore you ignore said phones calls and emails. Because one of these roofing companies understands their client, they consistently email and call you. Finally, you get your tax refund and you get the phone call from the roofing company – AGAIN. But wait, you answer it. Why, because now you are ready to buy.
Consider this, why did you buy your roof from that company? Assuredly because they consistently stayed first of mind and they didn’t quit contacting you. According to Hubspot’s recent sales statistics research, “17% of salespeople think they are pushy compared to 50% of prospects.”
Now flip back and sit in the roofing companies chair. I guarantee you that they are glad they kept contacting you.
a few 2021 Stats to be better at sales
- On average, it takes 18 calls to actually connect with a buyer. Yes, I Said 18. Remember, be consistent and persistent.
- 60% of buyers want to connect with sales during the consideration stage, after they’ve done the research. Particularly making wedding expos an important part of your sales closing process.
- 80% of sales require 5 follow-up calls whereas 44% of salespeople give up after one follow-up. As you can see, you can’t worry about being too pushy.
- 70% of salespeople stop at one email. Lead follow-up is a process. Don’t give up early.
- Read all the stats on the 60 Key Sales Statistics That’ll Help You Sell Smarter in 2021 blog by Hubspot.
As you can see, sales is a process. Clearly its more than one email or one call. Undoubtedly it takes time to hone your sales skills. But consider the stats above and remember that you have to work your sales to make your sales work for you. As a result, you will find greater success and greater reward.
So in the words of Mortimer Duke, get out there and Sell, Sell, Sell!