Another important part of blogging is hyperlinking. You always want to build community. You want to give credit where credit is due, and none of us can do this alone. But, just as importantly, web crawlers pick up on those links to other websites and add to your ranking. Additionally, give yourself a little love. Be sure to link back to some related articles on your website. Anything from weddings at the same venue to other weddings and pieces showcasing the same design style, colors, or ethnicity of wedding can all add search engine value.
Blogging for your business might seem like there is a huge learning curve. But, if you know how to use a search engine, you can add value to your blog posts pretty quickly. Creating a content schedule, much like any other social media, makes the process of coming up with new content easier too!
Blogging helps you control your narrative and is one of the most affordable ways to market your business. You own your story, what you promote, and how search engines find you.