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Blog your wedding business blog butt off. No, seriously, if you don’t do another thing to grow your business in 2022, add a Blog {or, Journal if you wanna be fancy} to your business website!
Blogging might be one of the most underrated, underutilized ways to market your business, and it’s way easier than you might think
Technically speaking, ‘blog’ is short for ‘web log,’ it is an ongoing journal entry with the most recent posts found at the top of the page.
What started out in the Mid 90s as a personal record of day-to-day activities, travels and hobbies, has grown into an easy and efficient way to engage businesses’ potential customers.
In the wedding and events industry, we have a ton of potential information to attract new clients. Undoubtedly it can easily be used in a wedding business blog.
ABSOLUTELY! Do a simple test – go to your favorite search engine and search for your business. Obviously not by your business name because most potential clients don’t know you by name. Search for your business by service category and location just like you would if you needed something for your home. Search for something like Orlando plumber or Central Florida landscape service.
Does your business come up on the top of page one or consistently on the first few pages? If so, the next test is, are those rankings due to paid ads? For most businesses, those top listings come at an ever-increasing price tag.
The goal of the blog is to send traffic to your website, where {hopefully} you connect with readers, showcase your expertise, and get them to take the next step to book your services.
There’s an old {old} joke that goes, “A man stops a stranger on the street in NYC and asks ‘How do you get to Carnegie Hall?” and the stranger responds, “Practice, Practice, Practice.”
As corny as it sounds, it’s really true – especially with blogging. Consistency is key. You’re not going to be amazing when you start out. You might not even be really good for your first thirty blogs. But consistency is key. You’ll grow and get better with time – you’ll get more knowledgeable and you have to start somewhere. And, a few okay blogs are way better than zero blogs. So blog your wedding business butt off and feed the beast!
Search engines are a beast, they need to be fed, and they need to be fed consistently.
Search engines have a mechanism known as web crawlers. They search the internet for content that is then cataloged and listed by topic and content.
The more you publish blog posts, the easier it is for web crawlers to find your website and catalog your content. The more times they catalog your content, the higher you begin to rank on search engines.
The reality is that ranking well on search engines doesn’t happen overnight. Much like getting Followers and Likes on social media, it’s a slow build. You need to pick the right keywords to get a search engine’s attention and write content to engage the people who find your site.
One of the keys to writing well is remembering that each page is a unique entity – and not just for search engines. Write like it is the only page of information on your business they can see!
Whether it’s a search engine finding your blog content to catalog it or someone who sees you on a search engine and clicks the link, the principles are the same. We need to treat them as if they know nothing about us, and they need to know who we are, what we do, and where we do it.
Always try to include your business name, not an abbreviation. Too many people use short cute, acronym abbreviations for their business name, and no one is searching for those terms. Duplicate your social media name, email url name, and business name, which should all be the same, with-in your blog. Recognition and consistency.
Including the location tells people they are in the right place. If you don’t include Orlando, Daytona, or Tampa along with DJ, you are now in the same search engine pool as every other DJ in the entire world. Including your location narrows the field from millions to a few hundred.
Too often, we read blog posts about a business, especially when they showcase real weddings, and have ZERO idea what the product or service that company offered in the wedding. Tell the story of the wedding day from your own point of view. You want to highlight the things your team did on the wedding day.
Another important part of blogging is hyperlinking. You always want to build community. You want to give credit where credit is due, and none of us can do this alone. But, just as importantly, web crawlers pick up on those links to other websites and add to your ranking. Additionally, give yourself a little love. Be sure to link back to some related articles on your website. Anything from weddings at the same venue to other weddings and pieces showcasing the same design style, colors, or ethnicity of wedding can all add search engine value.
Blogging for your business might seem like there is a huge learning curve. But, if you know how to use a search engine, you can add value to your blog posts pretty quickly. Creating a content schedule, much like any other social media, makes the process of coming up with new content easier too!
Blogging helps you control your narrative and is one of the most affordable ways to market your business. You own your story, what you promote, and how search engines find you.
Content provided by guest blog writer:
Mark Kingsdorf is the retired owner of Wedding Ghost. A boutique content creation and coaching business previously located in Saint Petersburg, Florida. As one of 47 Master Wedding Planners globally and with more than 30 years of experience in weddings and events, Kingsdorf worked exclusively with small wedding businesses.
Find more wedding business tips, tricks and advice on the I Said Yes! Vendor Blog. For instance, How To Get More Leads With A Small Marketing Budget.
Cover photo by: Bellamore Studios
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