Scaling your wedding business to six figures is the topic of today’s I Said Yes! Wedding Pros Blog. As a result, we are excited to bring you a guest blogger who is sharing her 3 pillars of a 6-figure wedding business.
Before we get into this topic, I want to be super clear…I don’t think you necessarily need six figures to be successful. That is to say, I think that success is defined by everyone in a different way.
However, I also know that there is a lot of people out there trying to figure out how to take their business from barely making an income (and paying themselves) to hitting that six-figure mark. Then the multiple six-figure marks.
So I sat down to really think about the steps that have helped me go from solopreneur – to 6-figures with a small team – to multiple 6-figures with a little bit of a larger team.
As a result, I have narrowed it down to 3! As you step into being the CEO of your business, and look to grow and scale in a new way, these steps will take you to the next level.
So often as entrepreneurs, we hear delegate, delegate, delegate. I think delegation in of itself is challenging. Because we think we are the only ones who know how to do something? Coupled with no one can do it as good as me. Following this, you think “I don’t have time to train someone. I don’t know where to find someone.” Admittedly, all of these things are excuses.
But what I want you to really think about is not just delegating, but strategically delegating. As a result, once you decide to hire, you hire the right person for the right job. Strategic delegation means really looking for someone that has the qualities you are lacking. Further, they take over the duties in your company that don’t bring you joy. Consider these questions when hiring: First, what takes you the most time? Second, what do you put off until you have nothing left on your list? Last, what do you absolutely dread doing?
I hire people onto my team that have qualities that I may be lacking. For instance, I can teach people on my team how to be a great wedding planner. While on the other hand I lack in the skills to complete other duties within the wedding business. For example, I absolutely hate anything that has to do with SOP’s, CRM’s or writing a training manual. So when I’m looking for people to join my team, I want to look for people that love data and procedures. Correspondingly, I can say “Oh my gosh, we need a process for this. Or I need my CRM to do X, Y, and Z” and I have somebody on my team to do that.
In conclusion, strategically delegate and hire to ensure all duties within your wedding business are covered by team players who enjoy doing the task and are subsequently really good at it.
In your wedding business, your network is everything. Indeed, the people that you surround yourself with are the people that are going to refer you. Further, they are going to sing your praises when you are not in the room.
You cannot be everywhere all the time. So it is very important to have a network of people surrounding you, that love you. Moreover, they know your brand and believe in you. Additionally, they believe your uniqueness. Most importantly, they tell everyone how amazing you are.
Brandee says, “This has been something so essential in growing Blush for me because from the very beginning, I created a strategic network around me. To be honest, I didn’t think about that right from the beginning.” Admittedly, I wasn’t like “I need to create this strategic network around me.” Of course, as it started to unfold, I realized how imperative it was to my growth.
For example, there are so many people that would refer me to their clients. Or refer me to a venue. Unquestionably, those relationships I started building 14 years ago, have catapulted me from a solopreneur into a business that does half a million dollars a year.
In addition, they believe in what I do. They make me better. And when something goes wrong in an event, or they see something we could do better, they bring it to me.
Oh my gosh, I see this so often as I’m coaching new wedding professionals, and I get it. Believe me, I totally get it. You come into the wedding industry and you want so badly to quit your nine to five. To sum up, you want to make it a full-time income.
In this situation, you may come into the wedding industry as a wedding planner with two or three clients. For good reason, you are excited. But then the work dries up and you’re like, “Uh oh, I’ve got to bring in more income.” Due to this lack of business, you start offering floral. Next offering rentals. Then you start managing venues. Unfortunately, the problem with this is people won’t understand what you’re actually excellent at.
Ask yourself these questions: What are you known for? Or, what do you want to be known for? Most importantly, what are you amazing at?
It’s so important to be laser sharp excellent at the one thing you provide that makes you better than everyone else who is providing that same service. Consider this, if you end up providing 5, 6, 7 different services, you are going to stretch yourself too thin. Subsequently, you’re making a tiny bit of money in each service. Although you may end up making six figures. How much money did you put out buying new things and learning new trades? One other thing, your likely not even great at any of them. You’re mediocre at all of them. Similarly, you’re completely overwhelmed because you’re working six different things and you’re so fried you don’t even want to take any more clients.
I know how difficult it is to niche down. However, I promise when you niche down to one service, you will grow exponentially in that area. Assuredly because that is what you become known for.
Scaling your wedding business to six figures takes hard work – but it is worth it.
That’s all I have for you today! I love ,love, love getting to offer my advice to you through the I Said Yes! Wedding Pros Blog. Further I am excited to help you scale your business in any way I can. If you’re dedicated to following these three pillars – you’re bound to scale in no time.
Shopping for a DJ for your wedding can be a bit overwhelming. We completely understand. Therefore, we partnered up with Our DJ Rocks – Orlando’s premier all-female DJ team. They are one of the I DOs and BREWS DJ sponsors on February 3rd at Paradise Cove. Therefore we are sharing some important wedding DJ tips. (P.S. scroll to the bottom of the page to get your tickets).
When it comes to songs and the crowd’s reaction, timing is everything. For instance, we can drop “Friends in Low Places” right after dinner. However, it will not get near as good of a reaction as it would at 10:45pm. That’s when we can dedicate it to all of your friends. This is called timing. A great wedding DJ doesn’t just play the right songs, they play them at the perfect time. As a result, your jam will get the reaction it deserves.
Looking for that perfect song? But you’re struggling to find just the right one. Maybe the intro drags on a little too long. Or the first verse talks about a break-up. No worries, your DJ has got this. She can cue it up at just the right moment in the song. And then you can have your first married kiss right when the music swells. Most importantly, at your favorite moment in the song.
Your wedding is your special day. It belongs to the two of you, as a couple. But you’re also inviting all of your favorite people to share it with you. Create moments to share with them for years to come. For example, play your favorite High School song or all 80’s. Whatever it is, make it special to you and your guests.
Speak with your DJ about doing an anniversary dance. Firstly, bring a special couple who has been married for many years to the dance floor. For instance; parents, grandparents, or godparents. Secondly, play their wedding song as a special dedication to them. Similarly, play a special anniversary song for all couples, but change it up. Start with all of the married couples on the dance floor. Next, gradually “excuse” the ones who have only been married for one year. Then five years, and so on. By the end of the song you have one married couple left. Sometimes we even like to ask this last couple to give you a little advice. It’s a guaranteed special moment for everyone.
Here is another important wedding DJ tip. Ask your DJ what other services they provide. For instance, a photo booth. You can always create moments in a photo booth at your wedding. There is a variety of photo booth options available. No matter what you choose, your guests will create lasting memories.
The average song length is about 3-4 minutes long. When you are on the dance floor with all of your guests watching, it can feel like forever! Therefore, ask your DJ if they can fade the song out after the 1st chorus. As a result, you get your special moment but it doesn’t feel like it’s going on forever.
Your music should start before you walk down the aisle. To clarify, it can be a little awkward if the first song that is played is your walk down the aisle. So make sure you book your DJ or ceremony musicians start time at least 15-30 minutes prior to that. As a result, this will give your guests music to enjoy as they make their way into the ceremony.
While you should definitely have a say in your wedding playlist, you shouldn’t be expected to do all of the work. “At Our DJ Rocks we believe that the client/DJ experience works best when we work together. For example, we will ask you about the styles and genre of music you like (and don’t like). Then you will fill out your “Must Play” list. In fact, you can make music selections for just about any point in your wedding day. From the family processional to the cocktail hour.
But sometimes, the most magical moments are the ones that nobody planned for. That’s why we ask for a little leeway to read the room. In other words, allow us to switch things up when needed to keep the dance floor full.”
We know you are all about that dance floor. But we also know that you want to mingle with the friends and family who are sharing your special day. A good wedding DJ should keep the music low during the cocktail hour and dinner so everyone can talk. And when the celebration begins, crank it up and take you on a journey. From slow jams, to high energy, and everything in between.
“At Our DJ Rocks we are like a thermometer – we feel the temperature of the room. We’ll take it up when needed and bring it back down for sweet moments like your cake cutting.”
Music plays such a huge role in your wedding day. Subsequently, it is so much more than pushing “Play” to create these moments. Make sure your DJ is creating the right atmosphere, right from the start. Above all, your DJ is keeping that vibe going all night.
“At Our DJ Rocks we believe the best weddings are the ones that reflect you, not us! That’s why we do our best to get to know you. As a result, we can craft an evening that exceeds everyone’s expectations.”
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