This blog explains why discomfort is the way forward for your business growth. Assuredly as we forge ahead into 2022, this concept should be first of mind. Therefore, get uncomfortable and change your future.

If you are never uncomfortable in your life you are at best in stasis. In fact, more probably you’re deteriorating. Even to hold your ground in any facet of life requires work.

Entropy is a concept from thermodynamics defined as the gradual decay into disorder of a closed system. Further, a closed system being one in which no new inputs are received. Every single improvement in life requires some sort of input. And every input creates friction. Therefore, some sort of discomfort is the necessity of getting better.

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Today's actions shape your future

Recently some researchers have noted that as compared to early hominids, modern humans have a narrower soft-pallet, more crowded teeth, and less pronounced jawline. They hypothesize that this softening and reduction of the mouth and facial structures is because our food is soft. In other words, our faces have gotten soft and atrophied because everything is easy to eat. One renown strength coach opined that the reason we invented the modern fitness industry is that we stopped doing all the physical activities of work and survival. We quit using our bodies the way they were designed. As a result, we then had to make up ways to keep ourselves running optimally.

discomfort is the way forward

From the relational to the spiritual to the physical, every improvement requires work. This work and effort represent the inputs into an otherwise closed system. If you are never uncomfortable, then entropy is all you can expect. The more insidious part of this equation is that discomfort might be unavoidable regardless of whether you choose discomfort or ease in the near term. If you choose the friction and discomfort of rising early and going to the gym, you experience the benefits of a healthier, more fit body and mind. If you choose more sleep, and more dessert, you experience the long-term discomfort of a deterioration of your body.

Embrace the discomfort

Writer, podcaster and former Navy SEAL Jocko Willink coined the phrase “discipline equals freedom”. That is an uncomplicated, cut-to-the-chase invocation of this whole notion. The application of discipline, in any aspect of life, equates to more freedom down the road. The more you embrace the discomfort and work now, the more options and the more abilities you have later. The less discipline you employ now, the few your abilities and choices tomorrow.


Discomfort is the way forward.

Guest Blogger Mark Ernest will be part of the speaker duo at the January 2022 I Said Yes! to Networking event. No doubt you will want to hear more from this speaker. Get ticket >>> Click Here.


Photos by Taylor Kuperberg Photography

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