At one time, you could only see unbelievable cake creations come to life in the span of 27 minutes plus commercial breaks. Now, thanks to Pinterest and TikTok, you can watch a whole custom cake. Starting from baking and prepped. Then to decorated and cut. All in under 1 minute.
As a rule, the average consumer is aware that advertisements are full of carefully staged sets and made-up models. Also cleverly composed, and often highly edited images and videos. On the other hand, most people are shocked to find the very same thing also happens to cakes featured in magazine photo spreads and Pinterest-worthy styled shoots.
However, what viewers don’t see are the scores of trained artisans, sculptors and painters. Coupled with engineers, and production assistants tirelessly working to make the final product seem effortless.
That is not to say some of the incredible designs out there are impossible. Rather incredible, impossible designs can certainly be created! Only instead of movie magic, you need time and the experience and expertise of a true cake and sugar artist to make the impossible a reality.