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Wedding business listings are available on a variety of online wedding planning resource websites. To clarify, you can list your business on websites where brides and grooms are searching for wedding vendors. These resources vary greatly in services provided, listing options and in the ways you will connect with the engaged couples. Regardless of the sites you choose to participate with, it is imperative that you keep your listings up to date.
As much as we don’t like to admit it, what the internet says about your company speaks volumes to how the viewer will perceive you. Subsequently determining their choice to contact you, or not. That comment is not just for your personal website, certainly that is a conversation for another blog post. As a wedding business owner, you must also keep your listings on other websites up to date.
Your target audience is visually driven to take action. Regularly update the photos on your wedding business listings. That is to say, represent yourself as current, modern and relatable to today’s bride and groom. If last year’s trend was boho chic, but this year that is so not a thing. Then remove those photos from your listings and add photos of a more current trend. Don’t just add more photos, remove those that are no longer relevant to your current client. Styles change year to year, stay up to date on these trends and showcase your very best product and service as they represent your ability to connect to today’s client.
Also remember to look at the photos from the front-end. Be sure they are clear, properly oriented and represent who you are and what you do.
Broken links are bad for everyone involved. Most importantly it means when a potential client clicks on a link in your listing, they aren’t going to find you. Unfortunately this will reflect on your company, not the wedding planning resource site. If you get a new website URL, then immediately go update that information on all the vendor listings you have. Now that you have added an Instagram account, go add that account to your wedding business listings. In short, be sure engaged couples can find you everywhere and that when they click, they find you.
Question of the day, how can a potential client contact you if you don’t list your email address and phone number? I wish that I could say this never happens, but it happens far too often. Generally speaking, a bride or groom is searching for wedding vendors because they are getting married. Subsequently, if they have decided they want to speak with you, they need to be able to contact you. First list your phone number and include that texting is acceptable. Second, include an actual email address. Preferably with a URL instead of a Gmail or Yahoo. Next the handles for all of your social media platforms. As a result, your next client can choose to connect with you in the way they are most comfortable. If they want to email you, they need to have an email address. On the other hand, if they want to text you, they need a phone number.
I can’t end this section with out also saying set up a professional voicemail. Due to the fact that some wedding professionals use their personal phone numbers for their business conversation it is important to remind you that your voicemail also represents your company. Likewise always answer your phone professionally. Your client believes they are calling a business, show them you are their next perfect wedding professional by putting your most professional foot forward at all times. That includes your voicemail and the way you answer your phone.
That is to say, click on the contact us buttons and send yourself a test message and/or call. First make sure you receive the test. Second, review what it looks like to your clients. Third, design your future responses or your automated response around the look and information found in that contact us message. Further, click on any hot buttons or links to be sure they work properly.
Always request reviews. Reviews build consumer trust in your product and service. They also appeal to algorithms. For this reason, your listing on www.isaidyesfl.com has a “Review Us” hot button right on your listing. You can also send an email to your past client with a link to your wedding business listing requesting a review. In fact, email our team to get tips on how to get reviews and use your I Said Yes! FL listing to your best advantage.
Keep your wedding website listings consistent with your company branding. If you update a logo, update it on your web listings as well. Likewise use the same branding images, colors, slogans, tag lines. Keeping it consistent across all platforms will make you more recognizable.
Share you online listings on social media so couples know you are a reputable business. More important, add your badges to your site.
Now the question becomes, how do I keep up with all of these wedding business listings? I suggest setting a calendar reminder for the first Monday of each calendar quarter. Keep a list of each website on which you have a wedding business listing. Even better, keep a list with the links to your listings, so all you have to do is click each link. Now take this one day a quarter and review and update all of your listings. Add new services and remove services or products you no longer offer. Upload those new amazing photos and remove outdated ones. Next check all of the links to be sure they are working properly. Don’t forget to add your badge to your website and make sure the backlink works. Finally, share your badges on social. You should be adding new followers all the time. Remind them where they can find you and where they can review you by consistently sharing.
Cover photo provided by Press Play Entertainment
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