Scaling your wedding business to six figures is the topic of today’s I Said Yes! Wedding Pros Blog.  As a result, we are excited to bring you a guest blogger who is sharing her 3 pillars of a 6-figure wedding business. 

3 pillars of a 6-figure wedding business

Hey, hey wedding pros!  My name is Brandee Gaar and I’m not only an educator for the wedding industry, but I’m a wedding planner right here in the Central Florida market. 

Before we get into this topic, I want to be super clear…I don’t think you necessarily need six figures to be successful. That is to say, I think that success is defined by everyone in a different way.

However, I also know that there is a lot of people out there trying to figure out how to take their business from barely making an income (and paying themselves) to hitting that six-figure mark. Then the multiple six-figure marks.

So I sat down to really think about the steps that have helped me go from solopreneur – to 6-figures with a small team – to multiple 6-figures with a little bit of a larger team.

As a result, I have narrowed it down to 3!  As you step into being the CEO of your business, and look to grow and scale in a new way, these steps will take you to the next level.

6 Figure Wedding Business Success with Brandee Gaar
Photo by Kristen Weaver Photography

Strategic Delegation

So often as entrepreneurs, we hear delegate, delegate, delegate. I think delegation in of itself is challenging.  Because we think we are the only ones who know how to do something? Coupled with no one can do it as good as me. Following this, you think “I don’t have time to train someone.  I don’t know where to find someone.” Admittedly, all of these things are excuses.

But what I want you to really think about is not just delegating, but strategically delegating. As a result, once you decide to hire, you hire the right person for the right job. Strategic delegation means really looking for someone that has the qualities you are lacking. Further, they take over the duties in your company that don’t bring you joy. Consider these questions when hiring: First, what takes you the most time? Second, what do you put off until you have nothing left on your list? Last, what do you absolutely dread doing? 

I hire people onto my team that have qualities that I may be lacking. For instance, I can teach people on my team how to be a great wedding planner. While on the other hand I lack in the skills to complete other duties within the wedding business. For example, I absolutely hate anything that has to do with SOP’s, CRM’s or writing a training manual. So when I’m looking for people to join my team, I want to look for people that love data and procedures. Correspondingly, I can say “Oh my gosh, we need a process for this. Or I need my CRM to do X, Y, and Z” and I have somebody on my team to do that.

In conclusion, strategically delegate and hire to ensure all duties within your wedding business are covered by team players who enjoy doing the task and are subsequently really good at it.

Your Network

In your wedding business, your network is everything. Indeed, the people that you surround yourself with are the people that are going to refer you. Further, they are going to sing your praises when you are not in the room. 

You cannot be everywhere all the time. So it is very important to have a network of people surrounding you, that love you. Moreover, they know your brand and believe in you. Additionally, they believe your uniqueness. Most importantly, they tell everyone how amazing you are.

Brandee says, “This has been something so essential in growing Blush for me because from the very beginning, I created a strategic network around me. To be honest, I didn’t think about that right from the beginning.”  Admittedly, I wasn’t like “I need to create this strategic network around me.” Of course, as it started to unfold, I realized how imperative it was to my growth.

For example, there are so many people that would refer me to their clients. Or refer me to a venue. Unquestionably, those relationships I started building 14 years ago, have catapulted me from a solopreneur into a business that does half a million dollars a year.

In addition, they believe in what I do. They make me better. And when something goes wrong in an event, or they see something we could do better, they bring it to me. 

Be Amazing At One THing

Oh my gosh, I see this so often as I’m coaching new wedding professionals, and I get it. Believe me, I totally get it. You come into the wedding industry and you want so badly to quit your nine to five. To sum up, you want to make it a full-time income.

In this situation, you may come into the wedding industry as a wedding planner with two or three clients. For good reason, you are excited. But then the work dries up and you’re like, “Uh oh, I’ve got to bring in more income.” Due to this lack of business, you start offering floral. Next offering rentals. Then you start managing venues. Unfortunately, the problem with this is people won’t understand what you’re actually excellent at.

Ask yourself these questions: What are you known for? Or, what do you want to be known for? Most importantly, what are you amazing at? 

It’s so important to be laser sharp excellent at the one thing you provide that makes you better than everyone else who is providing that same service. Consider this, if you end up providing 5, 6, 7 different services, you are going to stretch yourself too thin. Subsequently, you’re making a tiny bit of money in each service. Although you may end up making six figures. How much money did you put out buying new things and learning new trades? One other thing, your likely not even great at any of them. You’re mediocre at all of them. Similarly, you’re completely overwhelmed because you’re working six different things and you’re so fried you don’t even want to take any more clients.

I know how difficult it is to niche down. However, I promise when you niche down to one service, you will grow exponentially in that area. Assuredly because that is what you become known for.

It Takes Hard Work To Scale Your Wedding Business

Scaling your wedding business to six figures takes hard work – but it is worth it.

That’s all I have for you today! I love ,love, love getting to offer my advice to you through the I Said Yes! Wedding Pros Blog. Further I am excited to help you scale your business in any way I can. If you’re dedicated to following these three pillars – you’re bound to scale in no time.

Cover Photo by: Pavion Photography

MAke the most of your time

Staying motivated is the topic of today’s blog. Cyndi Shifrel of The Gingerpreneur recently spoke at an I Said Yes! to Networking event and she had some great tips for getting and staying motivated.  She found a quote a few months back that really resonated with her. That is to say,  “Don’t wait for things to get better. Life will always be complicated. Learn to be happy right now, otherwise you’ll run out of time.”   Cyndi’s comment on this quote is, “we will all experience some kind of setback, roadblock or disappointment this year, but we all have the ability to choose how we will respond to it! Don’t sit around waiting for things to get better, be happy where you are right now and make the most of your time!” Cyndi shared her speaker notes with us and we are pleased to share them with you. Read her 12 best practices to focus on staying motivated.

Cindy Shifrel, The Gingerpreneur, speaks on staying motivated
Photo by Alexis Kline Photography

Best Practices To Get Motivated

Take Care Of Yourself

First, take care of yourself. We all know the importance of taking care of ourselves and our health. But many of us neglect to do so. However, we owe it to ourselves to take care of ourselves. Consider this, as business owners and leaders in our industry, how are you going to run your business or lead others effectively if you aren’t taking care of yourself first? When we take the time to take care of ourselves each day, we are going to be more successful. For example, by eating right, exercising and getting enough sleep. Therefore we guarantee ourselves to be in a much better position to stay focused and have the most energy possible. Then we can tackle each day with tenacity.

Get Yourself A Daily Routine And STick To It

Next, if you don’t already have a daily routine I highly encourage you to sit down and make one for yourself.  One that you follow consistently each day. There are so many benefits to having a set daily routine. For instance, a daily routine has proven to make you more productive throughout the day. Further, it gives your life structure.  In addition, it allows your day to flow better and it gives you laser like focus for when you start your day.

Don't Waste Your Time

We all get to choose exactly how we will use the 24 hours that we are given each day. But we must intentionally take control of our time so we can own It, instead of our time owning us. If you have never taken the time to write down what you do in a day, I highly recommend. It is super helpful and insightful. This exercise is beneficial to see how you spend your time during the workday. Moreover you can see where you might be wasting time. Once you know where you are spending your time. Then you can assess where things can and need to change. After you do this exercise, you will be able to look back at that day and see some ways that you can get more time back on your schedule. Consequently you can be more productive moving forward and benefit from allowing you more time for yourself and for your family and friends.

Begin With The End In Mind

Now, what goals do you want for yourself personally and for your career? Clearly defining what your goals are and visualizing those goals is a vital step in the successful achievement of any goal.  But simply visualizing and creating those goals in your head isn’t enough. Once you have defined within yourself what those goals are, write your goals down somewhere. In addition, be very specific with what those goals are. Next include any action steps you need to reach that goal. Most importantly, make sure you include a date by which you will achieve each goal.  After that, list the way you will reward yourself when you accomplish it. Studies show over and over again that people who write out their goals are much more likely to achieve them. Always keep the end in mind. Therefore the activities you take part in and the actions you take will be consistent with the outcomes you want. In short, you will align align with the goals you set for yourself.  

Celebrate Your Victories

That is to say, celebrate even the smallest accomplishments! When you write down your goals, also write down a reward you will give yourself when you reach that particular goal. Doing this will give you the motivation you need to keep taking action steps towards that goal. For example, maybe it’s a day at the spa, a vacation, a concert or a new outfit. To sum up, treat yourself and celebrate your accomplishments. In return you will be motivated to reach bigger and better goals.

Read or Listen To Some Good Books Or Podcasts

There is so much content available. That is to say, books, podcasts, blogs and motivational speakers. Take some time to learn from others. Similarly, get motivated. Make the most of your time by listening to them while you are working out or driving in the car.

HAve An Accountability Partner

Being held accountable personally and in your business/career has proven time and time again to lead you to a successful outcome. Whether it’s losing weight, quitting a bad habit or reaching a goal in your business, having someone hold you accountable works. In short, find an accountability partner that you trust to keep you focused and push you to reach you goals. Consider your spouse, friend or coworker.

Take Yourself on a Date

We all work so hard and need time away from our work. Taking a break from our work to enjoy quality time with family and friends is not only important for our mental and physical health but it will also help reduce stress. So treat yourself to a date night once a week.

best practices to stay motivated

Stay Motivated at the I Said Yes! Networking Luncheon at Bella Collina
Photo by Alexis Kline Photography

Stay Positive

When we look at what we are doing and where we are going in a negative way, with a negative attitude,  all we is the negative. In short, you will attract more negative. It’s ok to allow yourself to feel the pain of the situation but don’t stay there very long. Science shows us that positive thinking stimulates the growth of nerve connections, improves attentiveness, increases mental productivity and helps you think more efficiently. Further, the best thing it does is helps you get through it better!

Revisit Your Goals

Visualize once again what the outcome looks like if you were to achieve your goals. If it is moving to a new facility, envision what and how that will feel once you are able to accomplish it.

Don't Dwell On It

Don’t stay fixated on the temporary setback or problem that you are facing. Accept the fact that it is normal to go through challenging times. Then resolve that you are going to keep going no matter what. Sometimes the best thing to do is to take a break. For instance go for a walk or call and hang out with a friend.

Share Your Challenges

This goes hand in hand with your accountability partner. Share your challenges and issues with people that you know will support you and help you.  Don’t close yourself off to others and hold it all inside. That is to say, reach out to your close friends, family, peer group or mentor when you need help and encouragement.

In conclusion, get started today on clearly defining your goals. Both personally and professionally. Then start taking daily action steps toward reaching those goals. In short, it’s up to you, and only you, to make the most of your time and reach your goals. Moreover, resolve to make the most of your time so you can look back and be proud of all you accomplished.

Read more motivational and inspiration posts on The Gingerpreneur Blog and The I Said Yes! Wedding Pros Blog

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